Cookie Policy
Effective Date: June 1, 2025 | Last Modified: June 5, 2025
📋 Plain English Summary: We use small files (cookies) to remember you, track site performance, show you relevant ads, and track Amazon affiliate sales. You can accept all, reject all, or pick which ones you want. Your choices are saved for 2 years.
Silliest Stuff
Table of Contents

1. What Are Cookies?
Cookies are small text files that websites place on your device (computer, phone, tablet) when you visit. They're stored in your browser and sent back to websites when you return.
Example: When you log into WordPress, we place a cookie that says "Jordan is logged in." When you refresh the page, your browser sends that cookie back, and you stay logged in without entering your password again.
Cookies are essential to how the modern web works. Without them, you'd have to enter your password every single time you clicked a link on a website.
Types of Cookies by Duration
- Session Cookies: Deleted when you close your browser. Temporary.
- Persistent Cookies: Stay on your device for weeks, months, or years. Remembered across visits.
Types of Cookies by Origin
- First-Party Cookies: Set by the website you're visiting (sillystuffs.com). We control these.
- Third-Party Cookies: Set by other websites (Google, Facebook, Amazon). These companies control them.
2. Why We Use Cookies
We use cookies to:
- ✅ Keep you logged in — Remember who you are between visits
- ✅ Remember your preferences — Language, theme, saved articles
- ✅ Understand how you use our site — Which pages are popular, where you get stuck
- ✅ Show you relevant ads — If you viewed a product, remind you about it later
- ✅ Track affiliate sales — Know when you buy through our Amazon links so we can get our commission
- ✅ Improve site performance — Load time, reliability, security
- ✅ Prevent fraud — Protect your account and our site from malicious activity
3. Types of Cookies (By Purpose)
🟢 Strictly Necessary Cookies
Consent Required: NO — These are essential and load without asking
What they do: Keep the website functioning. Without these, you couldn't log in, submit forms, or stay secure.
Examples:
- WordPress login cookies (remember you're logged in)
- CSRF tokens (prevent hacking attacks)
- Shopping cart cookies (WooCommerce)
- Cookie consent preferences (remember your choices)
- Security tokens (keep your account safe)
🔵 Analytics Cookies
Consent Required: YES — You must click "Accept" for these to load
What they do: Track how visitors use the site. We use this data to improve your experience, fix broken pages, and understand which content resonates.
Examples:
- Google Analytics 4 (_ga, _ga_*) — Tracks page views, session duration, bounce rate, user demographics
- Hotjar (heatmaps) — Shows us where you click and how far you scroll
🟠 Marketing & Advertising Cookies
Consent Required: YES — You must click "Accept" for these to load
What they do: Track you across websites to show you relevant ads and measure if ads are working. Also track affiliate sales.
Examples:
- Facebook Pixel (_fbp, _fbc) — Tracks if you visited our site, so Facebook can show you ads later
- Google Ads (NID, IDE) — Tracks conversions and shows you ads on Google properties
- Amazon Affiliate (session-id, ubid-*) — Tracks when you click our links and what you buy
- LinkedIn (_lnauth) — Professional networking ads
- TikTok Pixel (_tt_enable_cookie) — TikTok conversion tracking
🟣 Performance & Preference Cookies
Consent Required: YES (usually) — Improves your experience
What they do: Optimize site speed, remember language preferences, store settings
Examples:
- Cloudflare cookies (__cfruid, __cflb) — CDN optimization
- Chat widget cookies (Intercom) — Remember chat history
- Language/theme preference — Remember your chosen language
4. Our Specific Cookies
Below is a detailed list of every cookie SillyStuffs.com uses:
| Cookie Name | Type & Category | Purpose | Duration | Source |
|---|---|---|---|---|
wordpress_logged_in_[hash] |
Keeps you logged into WordPress | 14 days or until logout | SillyStuffs.com | |
wp_* |
WordPress functionality (settings, preferences) | Session or persistent | SillyStuffs.com | |
PHPSESSID |
Server session tracking | Session (until browser closes) | SillyStuffs.com | |
gdpr_* |
Remember your cookie consent choices | 2 years | SillyStuffs.com | |
_ga |
Google Analytics — unique visitor ID | 2 years | Google Analytics 4 | |
_ga_* |
Google Analytics — session tracking | 2 years | Google Analytics 4 | |
_gid |
Google Analytics — session ID | 24 hours | Google Analytics | |
_fbp |
Facebook Pixel — browser ID | 3 months | Facebook / Meta | |
_fbc |
Facebook Pixel — click ID | 3 months | Facebook / Meta | |
session-id |
Amazon affiliate session tracking | Session | Amazon.com | |
ubid-* |
Amazon browser identifier | 10+ years | Amazon.com | |
NID |
Google Ads — unique user ID | 6 months | Google Ads | |
__cfruid |
Cloudflare — DDoS/security | Session | Cloudflare |
5. Third-Party Cookies
These cookies are set by other companies (not SillyStuffs.com) on our website:
Google Analytics (Google Inc.)
- What it does: Tracks how many people visit, which pages they view, how long they stay, where they came from
- Cookies: _ga, _ga_*, _gid
- Privacy Policy: Google Privacy Policy
- Opt-Out: Google Analytics Opt-Out Browser Extension
Facebook Pixel (Meta Platforms Inc.)
- What it does: Tracks if you visited our site, so Facebook can show you relevant ads later on Facebook/Instagram
- Cookies: _fbp, _fbc
- Privacy Policy: Meta Privacy Policy
- Opt-Out: Go to Facebook Settings → Ads → Interests → Adjust preferences
Google Ads (Google Inc.)
- What it does: Tracks conversions (purchases, signups) and shows you ads on Google properties
- Cookies: NID, IDE, ANID
- Privacy Policy: Google Privacy Policy
- Opt-Out: Google Ads Settings
Cloudflare (Cloudflare Inc.)
- What it does: DDoS protection, security, and CDN optimization for our site
- Cookies: __cfruid, __cflb
- Privacy Policy: Cloudflare Privacy Policy
6. Amazon Affiliate Tracking & Cookies
How Amazon Affiliate Tracking Works
When you click an Amazon link on our site:
- Our link contains a special tracking code (our Amazon Associate ID)
- You're redirected to Amazon.com with that code in the URL
- Amazon sets cookies on your device to remember you came from SillyStuffs.com
- If you buy something during your Amazon session, we get a commission (typically 1-10% depending on product category)
- The commission is paid by Amazon, not by you — you pay the same price whether you use our link or go directly to Amazon
Amazon Cookies You Should Know About
| Cookie | Purpose | Duration |
|---|---|---|
session-id |
Amazon session tracking | Until you close Amazon or logout |
session-id-time |
Session timestamp | Until session ends |
ubid-* |
Amazon browser identifier (for tracking you across visits) | 10+ years |
i |
Amazon device ID | 2+ years |
x-main |
Affiliate program tracking | Session + 24 hours |
Amazon's Cookie Policy
Once you click our Amazon link and reach Amazon.com, Amazon's own privacy policy and cookie practices take over. SillyStuffs.com has no control over Amazon's cookies. Learn more: Amazon Privacy Notice
Your Rights Regarding Amazon Cookies
- ✅ You can reject our tracking cookies (Marketing category) and Amazon affiliate links won't track you
- ✅ You can manage Amazon's cookies in your Amazon account settings
- ✅ You can delete Amazon cookies from your browser anytime
- ✅ You can disable third-party cookies in your browser settings (though this may affect functionality)
7. How Long Cookies Stay on Your Device
| Category | Duration | What Happens When They Expire |
|---|---|---|
| Session Cookies | Until you close your browser | Automatically deleted when you close all browser windows |
| Strictly Necessary | 14 days - 2 years | Auto-deleted by the website (you stay logged in until expiration) |
| Analytics | 24 hours - 2 years | Auto-deleted after duration ends; Google stops counting you as a visitor |
| Marketing/Ads | 3 months - 10+ years (!) | Auto-deleted after duration; companies forget they've seen you |
| Performance | Session - 2 years | Auto-deleted; site preferences reset |
Note: Some advertising cookies last for years so companies can track you across the entire internet. This is why privacy advocates recommend deleting cookies regularly.
8. Your Control & Rights — How to Manage Cookies
🎛️ Method 1: Use Our Cookie Banner (Easiest)
On every page of SillyStuffs.com, you'll see a cookie banner. You can:
- Accept All: Accept all cookies
- Reject All: Reject all non-essential cookies (only strictly necessary cookies load)
- Customize/Settings: Pick which categories you want (analytics yes, marketing no, etc.)
- Change Your Mind: Click the "Cookie Preferences" link in the footer anytime to change your choices
🌐 Method 2: Browser Controls (More Technical)
You can manage cookies directly in your browser settings:
- Click ⋮ (menu) → Settings → Privacy and security → Cookies and other site data
- Choose "Block all cookies" or "Block third-party cookies"
- Or allow specific sites by clicking "Allow"
- Safari → Preferences → Privacy
- Uncheck "Allow from websites I visit" or "Allow from third parties"
- ☰ (menu) → Preferences → Privacy & Security → Cookies and Site Data
- Choose "Block all cookies" or customize which cookies to allow
- ⋯ (menu) → Settings → Privacy, search, and services → Cookies and other site data
- Choose restriction level
⚠️ What Happens If You Block Cookies?
| If You Disable... | What Breaks | What Still Works |
|---|---|---|
| Strictly Necessary | You can't log in, forms won't submit, site may malfunction | Reading content |
| Analytics | We lose data about popular pages | Everything else works fine |
| Marketing | You won't be retargeted with ads | Everything works fine |
| Third-party cookies | Some features may break; ads won't be personalized | Most functionality works |
✅ GDPR Rights (Europe)
If you're in Europe, you have these rights regarding your data and cookies:
- Right to Know: See what data we have about you
- Right to Correct: Fix inaccurate data
- Right to Delete: Ask us to delete your data (with some exceptions)
- Right to Revoke Consent: Withdraw consent anytime
- Right to Portability: Get your data in a standard format
To exercise these rights, email: privacy@sillystuffs.com
✅ CCPA Rights (California & Other US States)
If you're in California, Colorado, Connecticut, or Virginia, you have rights under privacy laws:
- Right to Know: See what personal info we collect
- Right to Delete: Ask us to delete your personal information
- Right to Opt-Out: Opt out of the "sale or sharing" of your data
- Right to Limit: Limit how we use your data
Click the "Do Not Sell or Share My Personal Information" link in our footer to exercise these rights.
9. GDPR (Europe) & CCPA (USA) Compliance
🇪🇺 GDPR (General Data Protection Regulation) — Europe
What it requires: Explicit consent BEFORE non-essential cookies are set
- ✅ We show a consent banner to all EU visitors
- ✅ Non-essential cookies (analytics, marketing) do NOT load until you click "Accept"
- ✅ You can revoke consent anytime
- ✅ We keep records of your consent for 5+ years
- ✅ We have a Data Processing Agreement (DPA) with third-party vendors
🇺🇸 CCPA (California Consumer Privacy Act) — USA
What it requires: Easy opt-out option for data "sale or sharing"
- ✅ We show an opt-out notice to California visitors
- ✅ We provide a "Do Not Sell or Share My Personal Information" link
- ✅ You can change your preference anytime
- ✅ We don't sell your personal information (we only share with analytics/ad partners under terms of service)
Comparison: EU vs USA Cookie Models
| 🇪🇺 Europe (GDPR) | 🇺🇸 USA (CCPA) | |
|---|---|---|
| Model | Opt-IN (default deny) | Opt-OUT (default allow) |
| Rule | Ask permission FIRST | Provide easy opt-out button |
| Cookies Can Load Before Consent? | NO (only strictly necessary) | YES (but must allow opt-out) |
| Penalty for Violation | €20 million or 4% of revenue | $2,500-$7,500 per violation |
10. Frequently Asked Questions
Q: Are cookies dangerous?
A: No, not inherently. Cookies can't install viruses or steal files. However, they can be used to track you across the internet, which is why privacy laws exist. We recommend disabling marketing cookies if you value privacy.
Q: Do you sell my data?
A: No. We don't sell your personal information to third parties. We share analytics data with Google and audience data with Facebook/Google Ads for targeting purposes only. This is standard practice, not "selling."
Q: How do I opt out of cookies?
A: Click the "Cookie Preferences" link in our footer and select "Reject All." Or use your browser's privacy settings. Or use the "Do Not Sell" link if you're in California.
Q: What if I clear my browser cookies — do I have to accept again?
A: Your consent choice is saved in a special cookie. If you clear all cookies, you'll see the banner again. If you just clear website data (not cookies), your preference stays.
Q: Why do I see ads for products I viewed on SillyStuffs?
A: That's Facebook Pixel and Google Ads at work. Because you visited our site and clicked a marketing cookie, they show you ads later on Facebook, Instagram, and Google. This is called "retargeting."
Q: Can you see my Amazon purchases?
A: No. We see that a purchase was made through our affiliate link (so we can claim the commission), but we don't see what you bought or your personal information. Amazon keeps that private.
Q: Why do some cookies last for 10+ years?
A: Marketing companies want to track you across the entire internet over time. This helps them show "relevant" ads. It's why many people find it creepy. You can disable these in your browser or with our cookie banner.
Q: Does blocking all cookies hurt you (SillyStuffs)?
A: Yes, it hurts our ability to improve the site and earn money from ads. But we respect your privacy choice. We'd rather you block cookies than feel tracked without consent.
Q: What's the difference between "cookies" and "tracking pixels"?
A: Cookies are small files stored on your device. Tracking pixels are tiny invisible images embedded on websites. Both do similar things (track you), but work differently technically. Our policy covers both.
Q: How do I know my choices are actually being respected?
A: Open your browser's Developer Tools (F12) → Application → Cookies. You should see your consent choice saved. If marketing cookies are set without your consent, that's a problem — email us.
11. Questions or Concerns?
If you have questions about our cookie use or want to exercise your privacy rights:
🌐 Visit: sillystuffs.com/contact
⏱️ Response Time: 1-2 business days
If You're Not Satisfied
If you believe we're not respecting your privacy or cookie choices, you have the right to file a complaint with your local data protection authority:
- 🇪🇺 Europe: Contact your country's Data Protection Authority (e.g., GDPR complaints)
- 🇨🇦 California: California Privacy Rights Center (CPRC)
- 🇬🇧 UK: Information Commissioner's Office (ICO)
12. Changes to This Policy
We may update this Cookie Policy as privacy laws change or we add new cookies. When we make material changes, we'll update the "Last Updated" date at the top and notify you via email (if you've subscribed).
Continued use of SillyStuffs.com after changes means you accept the updated policy.
📌 Effective Date: June 5, 2025
📌 Next Review: December 2025 (or as laws change)